Oregon May Receive More Than $20 Million In The Juul Settlement. What Is The Reason Behind It?

The Oregon Department of Justice, Texas, and Connecticut conducted a two-year inquiry into the firm’s marketing tactics. The complaint claims that through launch events, ads, social media posts, and free samples, the business targeted young clients.

Juul must pay at least $438 million to 33 additional states and territories in addition to Oregon.

The student dean at Redmond High School is Kris Davis. 54 vape smoking crimes were reported at the school, he claimed, last year. Despite efforts to monitor students on campus, according to Davis, it’s challenging to determine the precise number of students who use e-cigarettes.

The vapors don’t linger in the air for very long because of the variety of flavors available now, according to Davis.

According to statistics from the Oregon Student Health Survey, which looked at use among students in the state’s 11th grade, e-cigarette use among teenagers has been rising for a number of years. Dr. Tom Jeanne, Deputy Health Officer and Epidemiologist for the Oregon Health Authority stated that e-cigarette use increased while traditional cigarette use decreased.

In 2019, Jeanne stated, “We have essentially witnessed roughly six years of consistently rising e-cigarette use among Oregon children.”

According to the state’s inquiry, Juul employs marketing strategies that draw in customers who are underage.

Their tactics included things like paying social media influencers to promote their goods, using young people in their advertisements and putting their adverts in places where a lot of young people may view them, according to Jeanne.

The flavoring of vapes, which Jeanne claimed can mask some of the harshnesses of vaping, is one of the main problems.

Brightly colored containers, endearing names, and candy flavors are all things that young people find appealing, he continued.

The research also showed that Juul’s original packaging was deceptive, failing to disclose that it contained nicotine and giving the impression that it did not contain as much nicotine as it actually did.

There are numerous health issues, according to Jeanne. “Toxic compounds including formaldehyde and acetone are present in the emissions. There are carcinogens that are known to cause cancer, as well as harmful metals.

However, the early epidemic, when pupils’ access to school was disrupted, saw a change in vaping tendencies. For Oregon 11th graders, e-cigarette use among teens declined by almost half in the state.

We’ll have to wait and watch how the trends change now that pupils are returning to school in a more routine way, Jeanne added.

Oregon May Receive More Than $20 Million
Oregon May Receive More Than $20 Million

Davis also observed a decline in student utilization. He thinks it’s because of the pandemic disruption as well as a new understanding of the risks associated with vaping.

According to Davis, more children are now beginning to realize the consequences of vaping and are making wiser decisions. “I believe when it first came out, it was more of a curiosity thing,” she said.

Jeanne and Davis acknowledged that more has to be done to stop teen vaping. Last year, Oregon Attorney General Ellen Rosenblum successfully fought for a measure to address a critical loophole that let minor Oregonians buy vaping items online.

Davis claimed that although he was made aware of some retailers selling vapes to minors, the most typical method by which children are obtaining them is alarming.

E-cigarettes are now the tobacco product of choice for parents, thus children steal or receive e-cigarettes from their parents, according to Davis.

According to Davis, because nicotine is such an addictive substance, controlling vaping behavior is particularly difficult. The Redmond School District adopted Upshift, a counseling program with a focus on drug, alcohol, and cigarette addiction, last spring.

When they are caught or if they self-report that they require assistance to stop using nicotine, Davis said, “it’s identifying kids who need the support.”

Juul is required to pay 34 states and territories a total of $438 million. This month, Rosenblum issued a statement regarding the agreement.

“Hopefully, this settlement will give states the tools they need to assist young people in quitting e-cigarette use, and it will shield future generations from being the target of slick marketing strategies like those employed to lure young people to JUUL’s products,” Rosenblum continued.

In addition to the financial details, the settlement restricts Juul’s deceptive marketing and sales techniques that seem to target minors.

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